Built only for dental
Campaigns, landing pages, SEO, Google Business Profile work, and reporting are shaped around how patients choose a dentist.
For Canadian dental practices looking for an accountable marketing partner
More patients from search, with reporting you can actually trust.
North Media helps dental practices turn Google searches, map visibility, paid ads, and website visits into tracked patient opportunities.
- Dental-only marketing partner
- Month-to-month, no lock-in
- Reports delivered by the 5th
SEORank higher locally
Google AdsHigh-intent clicks
AI & AutomationNever miss a lead
VideoContent that converts
Social MediaStay top of mind
New
Patients
Patients
Every channel. One system. Working together.
Accountable every month
You see leads, booked opportunities, source attribution, cost per lead, and what changed. No vague activity reports.
No contracts or lock-ins
Month-to-month partnership with 30 days notice. We earn the next month through performance and communication.
One practice per community
We protect your market. We do not work with a direct competing dental clinic in the same local area.
What we actually do
A complete patient acquisition system, not a pile of marketing tasks.
Your ads, SEO, Google Business Profile, landing pages, calls, forms, follow-up, and monthly reporting should all point to the same question: did this create booked patient opportunities?
More new patient inquiries from search and maps
Clearer Google Ads and SEO accountability
Better follow-up visibility for every lead
Reports that explain what to scale, fix, or stop
Get found
Dental SEO, Google Maps, Google Ads, and local content that capture active patient demand.
Convert demand
Landing pages, calls to action, tracking, and follow-up visibility that turn clicks into conversations.
Know what worked
Monthly reporting that connects leads, channels, calls, bookings, reviews, and next-step recommendations.
Free growth review
Find the fastest path to more booked patients.
Share your practice, website, main growth goal, and current marketing spend. We will review the acquisition path and show you what should be fixed first.
No pressure
No setup fees
No long-term contract
The Growth Engine
What happens after the lead comes in matters just as much
Most agencies stop at the click. We build the complete cycle: attract leads across every channel, convert them at the front desk, and turn every patient into reviews, reactivations and referrals that feed the next round of growth.
Attract
01Leads in from every channel
- SEO & local rankings
- Google & Meta ads
- Video & content
- Social media
Convert
02No lead slips through
- Front desk scripts
- AI follow-up
- Booking systems
Retain & Grow
03Patients fuel the next ones
- Review management
- Email reactivation
- Recall & referrals
Happy patients bring the next patients. That's what makes growth predictable.
Case studies
Real practices, real numbers, coast to coast
We report on booked appointments, not impressions or clicks. Here is exactly what that has looked like for practices we work with across Canada.
Select a market to view its case study
General & family dental practice
Southeast Edmonton, Alberta
The situation
A newer practice opening into a crowded trade area with roughly 45 other dental clinics nearby. Zero Google reviews, no ranking presence for local search terms, and a patient pipeline that depended almost entirely on walk-ins.
The approach
We rebuilt the Google Business Profile from scratch, put a review generation workflow into every patient visit, and built out local SEO pages by service and neighborhood. Paid search and social were tightly geo-targeted and optimized for booked appointments, not clicks or impressions.
The outcome
264 new patients booked over 12 months, reviews grew from 0 to 249, and the practice now ranks on the first page for its highest-value local search terms. Estimated lifetime patient value from the engagement sits at roughly $792,000.
One specific example
Month three, "emergency dentist Southeast Edmonton" was showing zero impressions in Search Console. We rewrote the Google Business Profile description and built a dedicated emergency-appointments page targeting that exact phrase. By month six it was generating 4 to 6 booked appointments a month on its own, verified against the call-tracking number on that page.
264
New patients booked over the engagement
249
Google reviews, up from 0
$792,000
Est. lifetime value (avg. $3,000/patient)
New patients per month
Google reviews over time
Illustrative growth curve from 0 to 249 reviews across the engagement.
The North Media experience
A quick walkthrough of what partnering with us looks like
Swipe, or tap any step below to jump straight to it.
North Media
A marketing partner built only for dental practices
We help dental practices get more new patients. We build your website, run your Google and social ads, handle your SEO, and leverage AI automations that respond to and qualify leads around the clock, and we do it only for dentists. That focus is why everything you're about to see is built around how patients actually search for and choose a dentist.
Why practices choose us
We hold ourselves 100% accountable to booked patients
Most agencies hide behind impressions and clicks. We don't. Every dollar you spend is traced to a real, booked patient, and if something isn't working, you hear it from us first.
Every lead
tracked to its exact source
No lock-in
we earn the next month
Dental-only
specialists, not generalists
01
The moment a lead comes in
You'll know within seconds, not the next morning
When our AI automation qualifies a lead on your website at any hour, the front desk gets an instant email, flagged for urgency, with the full conversation attached. No lead sits in an inbox overnight.
Front Desk Inbox · New message
Site Chat Assistant
to frontdesk@practice.com
New qualified lead: call back within 5 minutes
High priority. Patient mentioned pain twice in the chat. Please call back as soon as possible.
Patient details
- Name
- Jane Appleseed
- Phone
- (780) 555-0142
- Reason
- Chipped tooth, wants this week
- Insurance
- Sun Life
Chat transcript
Patient:Hi, I chipped a tooth this morning and it's starting to hurt. Can I get in this week?
Assistant: Sorry to hear that. I can get someone to call you back right away. Can I get your name and the best number to reach you?
Patient: Jane, and it's (780) 555-0142.
Assistant: Thanks Jane, do you have dental insurance we should have on file?
Patient: Yes, Sun Life.
Assistant:Got it. I've flagged this for the front desk and someone will call you back shortly to get you booked in.
Lead captured and routed to front desk within 90 seconds of the chat starting.
02
How clients actually react
A real client, reacting to a real report
This isn't a mockup. It's an unedited reaction to one of our monthly reports, with contact details removed for privacy. That's what it feels like when reporting is thorough enough that clients respond like this, unprompted.
DR
Verified dental client
Contact details hidden for privacy
Monthly performance highlights
Seen in Google search2,114+23%
Website visits291
Brand-new visitors73
Actively engaged47.4%+7%
… Read more
6:28 PM
Wow, that's an amazingly thorough report. Thanks so much! We'll try our best to get more reviews!
6:32 PM
2
03
What lands in your inbox monthly
A report you can actually read in two minutes
Every month you get a plain-language summary with the four numbers that matter: leads, bookings, cost per booked patient, and reviews. No dashboard login, no jargon, just what changed and why.
Sample monthly report
July at a glance
Leads captured
221
+18%Booked appointments
104
+12%Cost per booked patient
$118
-24%New Google reviews
31
+9%Every report opens with a plain-language summary like this, written by a person, not auto-generated jargon. No login, no dashboard to figure out.
04
Where patients actually come from
Know exactly which channel is earning its keep
Every lead is tracked back to its source, from organic Google and referrals to paid search, social, and even AI search tools. You see what works, and we cut what doesn’t instead of guessing.
Sample monthly report
Leads by source
Breakdown by how the lead came in
05
When your phone actually rings
Staff for your busiest hours, not the average one
We track exactly when calls, form fills, and chats come in by day and hour, so front desk staffing and after-hours automation coverage match real demand instead of a guess.
Sample monthly report
Busiest times for incoming leads
Calls, form fills, and chats by day and hour
8a
10a
12p
2p
4p
6p
8p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Quieter
Busier
06
The number every skeptical owner asks for
Real growth, not your existing patients on repeat
We separate brand-new patients from your returning and recall base every single month. If a campaign is just recycling people you already see, this is the chart that exposes it.
Sample monthly report
New vs. returning patients
New patientsReturning / recall
That's the experience
We're looking forward to helping your practice grow
Instant lead alerts, reporting you don't have to chase, full source attribution, and real, provable new-patient growth. Let's put it to work for your practice.
01 / 09
Our promise to you
If we are not earning our keep, you should not be paying us
Dentists have been burned by agencies before. We removed every reason to hesitate, so the only thing left to judge us on is the work itself.
Book a no-pressure strategy callCancel any time. 30 days notice, that is it.
No lock-in contracts, no cancellation fees, no 6-month commitments. Give us 30 days notice and we part on good terms, no questions asked.
Monthly report delivered by the 5th
Every month, by the 5th, you receive a report showing new patient leads, cost per lead, ad spend, and keyword rankings. Tied to your actual revenue, not impressions.
One practice per community, guaranteed in writing
We do not take on practices competing for the same patients in the same community. One client, one area. That is how we protect your strategy and your growth.
30-day quick-win plan or your first month is free
Every new client gets a 30-day quick-win plan in the first week. If we miss that commitment, your first month is on us. No fine print.
Direct access. 24/7. No waiting.
Questions on campaign performance? Urgent changes needed? Email or chat anytime. Small team means no layers. You get a response within 24 hours, every time.
Why practices trust us
Clear communication. Real results.
Verified review
They tailored a strategy that fits our unique needs, and we’ve seen a noticeable increase in inquiries and interest in our services. Plus, they’re just a call away.
Jodie Kohler
Practice Owner
Verified review
From the beginning, their team took the time to understand our brand, goals, and target audience. They created a tailored strategy that perfectly aligned with our vision.
Faheem Rasheed
Operations
Verified review
Most companies just take your money and waste it. This team delivers results and continues to work with you in the best interests of your practice. Highly recommend!
Parm Dhillon
Practice Owner
Verified review
Good SEO company, will def recommend them if you're looking to generate leads for your local business.
Joyce Martin
Operations
If your marketing report does not explain booked patient growth, it is not enough.
Let us show you what is leaking in your current patient acquisition system and what to improve first.
Request my free review