Paid Ads (PPC)
High-intent Google & Meta ads built around cost per patient.
Paid search is the fastest way to fill open appointment slots. We build campaigns around your most profitable treatments, track every lead to the booked appointment, and optimize relentlessly for cost per acquisition, not vanity clicks.
Why this matters for your practice
When you have open chairs to fill this month, you do not have time to wait for SEO to mature. Paid ads put your practice in front of high-intent patients today, and the best campaigns turn that attention into booked appointments within weeks.
The trouble is that most dental ad accounts quietly waste money. Broad keywords pull in tire-kickers, landing pages are slow and generic, and nobody tracks which click actually became a patient. We do the opposite. We build tight campaigns around your most profitable treatments, send that traffic to pages designed to convert, and track every lead all the way to the booked appointment.
That tracking is what lets us optimize for the only number that matters: your cost per new patient. We scale up what works and cut what does not, so your budget keeps getting more efficient over time.
How we work
Strategy and setup
We choose the treatments worth advertising, write the offers, and set up call and conversion tracking before a single dollar is spent.
Launch campaigns
We build Google Search, Performance Max, and Meta campaigns paired with landing pages made for one job: getting the booking.
Track every lead
Calls and form fills are tracked to the appointment, so you know exactly which campaigns fill your schedule.
Optimize weekly
We review performance every week, shift budget to the winners, and keep pushing your cost per patient down.
What you can expect
- Predictable new-patient flow you can scale up or down
- Campaigns focused on high-value treatments and implants
- Transparent cost-per-lead and cost-per-patient tracking
What's included
- Google Search & Performance Max campaigns
- Meta (Facebook/Instagram) patient acquisition ads
- Conversion tracking & call tracking setup
- Treatment-specific landing pages
- Weekly optimization and budget pacing
Common questions
How much should I budget for ads?
It depends on your market and the treatments you want more of. We help you start at a level that proves the channel, then scale as the numbers earn it. You are never locked into a number that does not make sense.
How fast will I see new patients?
Many practices see their first booked appointments within the first couple of weeks. Paid search is the quickest way to fill open slots in the calendar.
What happens to my ads if I stop?
Paid traffic stops when the spend stops, which is why we usually pair ads with SEO. Ads bring patients now, and SEO builds the lasting, lower-cost flow underneath.
Explore more services
Want more new patients from paid ads (ppc)?
Book a free strategy call. We'll review what's working, what isn't, and exactly how to grow your practice, built around new patients, bookings, and cost per acquisition.
Short on time? Chat with a dental marketing expert, no booking required.