Privacy Policy

1. Who we are

North Media (“we”, “us”, “our”) operates the website at https://northmedia.org. We are a dental marketing agency based in Canada. This policy explains how we collect, use, and protect personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

2. What information we collect

We collect information in two ways:

Information you give us directly:

• Name and email address (contact forms, newsletter signup)
• Phone number and practice details (strategy call booking form)
• Any information you include in chat messages or emails to us

Information collected automatically:

• IP address, browser type, and device information
• Pages visited, time on site, and referral source (via Google Analytics 4)
• Ad interactions and conversions (via Meta Pixel)
• Cookie data managed through Google Tag Manager

3. How we use your information

• To respond to your enquiries and provide requested services
• To send our marketing newsletter (only if you opted in)
• To improve our website and understand how visitors use it
• To run and measure the effectiveness of our advertising campaigns
• To comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

4. Cookies and tracking

We use cookies and similar tracking technologies to operate the website and understand how it is used. These include:

• Essential cookies — required for the site to function
• Analytics cookies — Google Analytics 4, to understand traffic patterns
• Marketing cookies — Meta Pixel, to measure ad performance
• Tag management — Google Tag Manager, which loads the above

You can accept or decline non-essential cookies using the banner that appears on your first visit. You can also manage cookies through your browser settings at any time.

5. Third-party services

We use the following third-party services that may process your data:

• Google Analytics 4 — website analytics (Google LLC, USA)
• Meta Pixel — advertising measurement (Meta Platforms, USA)
• Google Tag Manager — tag management (Google LLC, USA)
• Resend — transactional email delivery (Resend Inc., USA)
• Neon — database hosting (Neon Inc., USA)
• Vercel — website hosting (Vercel Inc., USA)

Each of these services has their own privacy policy. Data transferred to the USA is handled under standard contractual clauses or equivalent frameworks.

6. Data retention

We retain your personal information only as long as necessary to fulfil the purposes for which it was collected, or as required by law. Newsletter subscribers can unsubscribe at any time. Contact and booking enquiries are retained for up to 2 years.

7. Your rights

Under PIPEDA, you have the right to:

• Know what personal information we hold about you
• Request correction of inaccurate information
• Withdraw consent for certain uses of your data
• Request deletion of your data where no legal obligation requires us to retain it

To exercise any of these rights, contact us at hello@northmedia.org. We will respond within 30 days.

8. Security

We take reasonable measures to protect your personal information from unauthorised access, disclosure, or misuse. Our website is served over HTTPS and data is stored in encrypted databases.

9. Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top of this page will reflect any changes. Continued use of our website after changes constitutes acceptance of the revised policy.

10. Contact us

If you have any questions about this Privacy Policy, please contact us at:

North Media
hello@northmedia.org