Local SEO, paid ads, and reputation management for Ottawa and Gatineau dental practices.
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2,400+
monthly organic visitors generated for an Ottawa family dental practice through SEO and content
0+
Leads driven
$0
Cost per lead, organic
0%
Dental-only focus
10,000+
Leads driven for dental practices
<$10
Cost per lead on optimized campaigns
5.0
Average Google review rating
100%
Focused on service-based practices
The Ottawa dental market
Ottawa's dual-language, government-heavy market creates a unique environment for dental practices. With a large base of stable, well-insured public servants and a growing tech sector, Ottawa patients value trust, consistency, and ease of access above everything else. We help Ottawa dental practices build the local search visibility and reputation that turns that demand into a predictable flow of new patients.
Market context
Ottawa's market is characterized by a well-educated, bilingual population with strong insurance coverage. Practices that demonstrate professionalism, accessibility, and strong reviews consistently outperform those that rely on word of mouth alone. The Gatineau side of the market is also growing, creating cross-border opportunities for practices near the river.
Areas we serve
Why practices choose us
Most agencies talk about clicks, rankings, and impressions. We focus on what those numbers are supposed to create: more booked appointments, better treatment inquiries, and fewer missed growth opportunities.
What we solve
Bilingual market requiring French and English online presence considerations
Heavy reliance on existing patient referrals rather than proactive digital marketing
Growing competition from new dental clinics and corporate dental groups
What we do
Google Business Profile optimization and local citations targeting patients across Ottawa neighbourhoods from Kanata to Orleans.
Long-form content built around high-value dental searches in Ottawa, earning rankings that compound over time.
Automated review generation that builds the steady 5-star reputation Ottawa patients trust.
Email and SMS campaigns that bring lapsed patients back, filling gaps in the schedule without ad spend.
How it works
No fluff, no vanity metrics. A clear, accountable process focused on getting more of the right patients through your door.
We learn your practice, your goals, and your most profitable treatments, then map where new patients are being missed.
We analyze your local market, competitors, and search demand across SEO, ads, and your online reputation.
SEO, paid ads, content, and conversion work are executed by specialists, not generalists or account managers.
We report on what matters, new patients and cost per acquisition, then scale what works and fix what doesn’t.
Proven Results
192
new patients
A competitive North Edmonton practice came to us stuck on page two. Through a focused local SEO and content strategy, they gained 192 new patients through organic search alone.
110+
new patients
We rebuilt this practice’s local presence and treatment pages, earning top map-pack rankings and over 110 new patients from organic search.
<$10
cost per lead
By restructuring campaigns around high-intent keywords and dedicated landing pages, we drove cost per lead below $10 while improving lead quality.
3.2×
return on ad spend
A multi-location Calgary practice was overspending on broad-match campaigns. We rebuilt their Google Ads around implant and full-arch intent, cutting wasted spend and tripling ROAS within four months.
67
new patients
This BC practice had strong clinical reviews but weak local visibility. A Google Business Profile overhaul, targeted neighbourhood pages, and a review generation system brought 67 new Invisalign patients in six months.
$34
avg. cost per booked consult
Paid social campaigns targeting high-income postal codes in the GTA, combined with a rebuilt consultation landing page, dropped cost per booked consult from $90 to $34 in under three months.
2,400+
monthly organic visits
Starting from near-zero organic traffic, a 12-month content and technical SEO programme grew this Ottawa practice to over 2,400 targeted monthly visitors, with 60% landing on high-intent treatment pages.
41%
increase in new patient calls
Consistent NAP citations, an optimised Google Business Profile, and two targeted neighbourhood landing pages produced a 41% lift in tracked new-patient phone calls year over year.
88
implant leads in 90 days
A newly opened implant-focused practice needed patients fast. A tightly targeted Google Ads campaign with a dedicated implant landing page generated 88 qualified leads in the first 90 days at a manageable cost.
Dentists have been burned by agencies before. We removed every reason to hesitate, so the only thing left to judge us on is the work itself.
Book a no-pressure strategy callNo lock-in contracts and no cancellation penalties. We earn your business every single month, or you are free to walk away.
You see the real numbers behind every dollar: calls, bookings, and cost per new patient. Nothing hidden, nothing inflated.
We will not take on your direct competitor down the road. Your strategy and your results stay yours alone.
The people who build your strategy are the people who run it. No account managers relaying messages, no juniors learning on your budget.
Ottawa result
An Ottawa family dental practice came to us with near-zero organic search traffic. Over 12 months, we built a comprehensive SEO and content programme — optimizing every service page, publishing targeted blog content, and earning local citations. The practice now receives over 2,400 targeted monthly visitors, with 60% landing on high-intent treatment pages.
Built around your treatments
Different treatments attract different patients. We tailor the strategy to the cases you want more of, whether that is full-arch implants or new families looking for a dental home.
Why practices trust us
They tailored a strategy that fits our unique needs, and we’ve seen a noticeable increase in inquiries and interest in our services. Plus, they’re just a call away.
Jodie Kohler
Practice Owner
From the beginning, their team took the time to understand our brand, goals, and target audience. They created a tailored strategy that perfectly aligned with our vision.
Faheem Rasheed
Clinic Director
Most companies just take your money and waste it. This team delivers results and continues to work with you in the best interests of your practice. Highly recommend!
Parm Dhillon
Owner
I’ve worked with North Media for over 3 years managing SEO for my clients, and the results have been incredible. They consistently deliver at a high level. 10/10.
Keith Hittle
Healthcare Marketer
Common questions
We work with dental practices in major cities from coast to coast.
Book a free strategy call and we'll show you exactly how to attract more new patients in Ottawa.
Short on time? Chat with a dental marketing expert, no booking required.
