Windsor Dental Market Study (2026): Who Wins on Google Maps

Windsor's most-reviewed dentist ranks #1 in just three places

Madison Dental has about 1,168 Google reviews, the most of any Windsor practice we checked.

Search "dentist" from 119 spots across Windsor, LaSalle and Tecumseh, and it ranks #1 at exactly three of them.

Now meet Skyview Dental on Walker Road. About 110 reviews, roughly a tenth as many.

It ranks #1 at 17.

That's not a fluke. It's how Windsor works on Google Maps.

Five practices hold half of the #1 spots in the entire city. One shows up in the top 10 from more than half of Windsor. And the dentist closest to you usually isn't the one Google shows first.

For a Windsor dentist, that means two things. Your practice could reach much further than you think. And a practice across town may already be winning in your backyard.

Here's what 3,380 Google Maps results told us.

How we conducted the Windsor dental market study

Search term

dentist

No city name. Just the generic search a patient types into Google Maps.

Grid

13 × 13, centred on Wonsch Dental on Dougall Avenue in south-central Windsor.

Spacing

1 mile around the clinic

Search locations across Windsor

169

Results collected per location

Total observations

3,380

Date collected

October 9, 2026

One adjustment: Detroit

Windsor sits across the river from Detroit, so the northern and western edges of our grid fell in Michigan or on the water.

We excluded those 50 points from the analysis. That leaves 119 Canadian search locations, covering Windsor and parts of LaSalle and Tecumseh.

As a side note, Detroit dentists barely cross the border on Google Maps. At Canadian search locations, Michigan practices took none of the #1 positions and under 1% of top-three positions, all at points right along the river.

A study of market structure, not individual rankings

Any single Google ranking can change. Run the same search again and some positions will shift.

This study is about the shape of the market: how many practices can compete for the top spots, how far any one of them can reach, and how that changes across the city. Those patterns come from where practices are located and how established they are, and they change slowly.

What I mean by "competitive"

The same definition I've used in every study.

An area isn't competitive just because it has a lot of dental offices. I look at two things:

Search competition: how many different practices reach Google's strongest positions.
Competitor strength: how established those practices are, including how many reviews a patient sees beside your name.

For search competition, we analyzed overlapping 3 × 3 windows, nine neighbouring search points each, and counted the unique #1, top-three and top-10 practices. For competitor strength, we checked the current Google review count of the practices that reached the top three in the areas we profile.

Finding #1: Windsor vs. Toronto, side by side

Because we used the same grid and spacing in all three studies, we can compare them directly.

Same search, same grid	Mississauga	Etobicoke	Windsor
Search locations analyzed	151	49	119
Different #1 practices	108 (72% of locations)	40 (82%)	37 (31%)
Most #1 positions held by one practice	9	3	17
Widest top-10 reach by one practice	16% of locations	39%	57%
Closest practice ranked #1	38% of locations	45%	21%
Median distance to the #1 result	0.75 km	0.62 km	2.28 km

In Mississauga and Etobicoke, the #1 dentist was usually the one just down the street.

In Windsor, the median #1 result was more than 2 km away. At 42% of locations, it was more than 3 km away.

That's the core of this study:

In dense Toronto markets, Google mostly shows you who's nearby. In Windsor, Google is willing to send you much further, to the practices it considers strongest.

That's both an opportunity and a warning for every Windsor practice.

Finding #2: A handful of practices win most of Windsor

Across the 119 Canadian search locations, the practices holding the most #1 positions were:

Practice	#1 locations	Top-10 locations	Google reviews	Other practices within 2 km
Skyview Dental (Walker Rd)	17	42	110	3
Eye Smile Dental (Sandwich West Pkwy)	13	41	386	1
LaSalle Family Dentistry (Front Rd)	13	26	50	5
St. Clair Beach Dental Centre (Tecumseh)	9	19	570	9
Eastside Dental (Enterprise Way)	8	55	647	16

Review counts are a snapshot taken October 9, 2026. "Other practices within 2 km" counts Canadian practices that appeared in our data.

Those five practices held 60 of the 119 #1 positions.

Look at the last column. The three practices with the most #1 positions each have five or fewer competitors within 2 km. Skyview Dental has about 110 reviews; LaSalle Family Dentistry about 50. Neither is a review giant. But in a part of the city with almost no nearby alternatives, Google kept showing them first, often from kilometres away.

Finding #3: The biggest names reach almost everywhere, but rarely win

Now look at the practices with the widest reach:

Practice	Top-10 locations (of 119)	#1 locations	Google reviews	Other practices within 2 km
Coscarella Family Dentistry (Grand Marais Rd W)	68 (57%)	3	833	8
Madison Dental (Tecumseh Rd E)	64 (54%)	3	1,168	32
Eastside Dental (Enterprise Way)	55 (46%)	8	647	16
Walkerville Dental (Ottawa St)	54 (45%)	1	567	30

Madison Dental, with about 1,168 reviews, the most of any Windsor practice we checked, appeared in the top 10 at more than half of all Canadian search locations, up to about 15 km from its office. That's despite more than 30 other practices within 2 km.

No practice in Mississauga or Etobicoke came close to that kind of reach.

But Madison ranked #1 at only three locations. Walkerville Dental ranked #1 at one.

So Windsor rewards two different things:

Being the only strong option nearby wins #1 positions.
Being one of the city's most established practices wins visibility across the whole city, even if someone closer usually takes first place.

Finding #4: Our centre practice faced the same squeeze as everywhere else

We centred the grid on Wonsch Dental on Dougall Avenue: a 5.0 rating and about 417 reviews.

From its own front door, it ranked #2. Advance Urgent Dental, about 350 metres away, took #1. Three more practices within about 400 metres filled #3 to #5.

Across the 119 locations, Wonsch Dental reached the top 10 at 4 and the top 20 at 15.

It sits in the Dougall and Howard corridor, the densest dental cluster in south-central Windsor, with 18 other practices within 2 km. The lesson matches what we saw in Mississauga and Etobicoke: inside a cluster, even a strong practice's footprint is small. What's different in Windsor is how big the footprint can be for practices outside the clusters.

Finding #5: Distance matters less in Windsor than anywhere we've measured

The closest practice to the search point ranked:

#1 at only 21% of locations
in the top three at 45%

Only 27% of #1 results were within 1 km of the searcher. In Etobicoke, it was 71%.

Part of that is simply density: our grid found about 159 Canadian dental practices, compared with 617 Google Business Profiles in the Mississauga grid and 925 in Etobicoke's. When there are fewer practices to choose from, Google is more willing to recommend one further away.

Google describes local ranking as relevance, distance and prominence, weighed together. In Windsor, prominence clearly carries more of the weight.

The most competitive areas in Windsor for dentists

Each area below covers nine nearby search points, so there are 9 possible #1 positions and 27 possible top-three positions. Areas are ranked by search competition first. Review counts describe how established the competition is.

Rank	Area	Different #1 practices (of 9)	Different top-3 practices (of 27)	Different top-10 practices	Median reviews of top-3 practices	Top-3 practices with 500+ reviews
1	Central Windsor (Ouellette, Howard & Dougall)	8	20	37	204	4
2	East Windsor & Forest Glade	8	18	31	94	2
3	Walkerville & East Tecumseh Road	7	17	35	179	4
4	Walker Road & Devonshire East	5	13	32	116	3
5	South Windsor (Sandwich West Parkway)	6	11	25	208	2
6	LaSalle	3	10	24	84	1

For perspective: Windsor's most competitive area had 20 different top-three practices. Mississauga's had 26 and Etobicoke's had 25.

#1. Central Windsor: Ouellette, Howard and Dougall

The area around Ouellette Avenue, Howard Avenue, Dougall Avenue and Tecumseh Road is the most competitive dental market in Windsor.

Across nine nearby searches:

8 different practices ranked #1
20 different practices filled 27 top-three positions
37 different practices appeared in the top 10

About 35 dental practices are located inside this search window, the densest concentration in our Windsor data.

It's also where the city's biggest names compete. Four top-three practices here have more than 500 reviews, including Madison Dental (about 1,168) and Coscarella Family Dentistry (about 833).

Yet no practice dominated. The one that reached the top three most often, Bridge Dental, did so at just three of nine searches.

This is the one part of Windsor that behaves like Toronto: many capable practices, close together, trading the top spots. A practice here is competing with its immediate neighbours and with the city-wide brands at the same time.

#2. East Windsor and Forest Glade

The area along Tecumseh Road East, from Lauzon Parkway to Forest Glade, produced:

8 different #1 practices
18 different top-three practices
31 different top-10 practices

The review profile is modest, with a median of about 94 reviews. But one practice stands out: Eastside Dental (about 647 reviews) reached the top three at five of nine searches.

St. Clair Beach Dental Centre in Tecumseh (about 570 reviews) also competes here from the east.

#3. Walkerville and East Tecumseh Road

The area around Walkerville, Wyandotte Street East and Tecumseh Road East produced:

7 different #1 practices
17 different top-three practices
35 different top-10 practices

Four top-three practices here have more than 500 reviews: Madison Dental, Eastside Dental, Wyandotte Dental Centre (about 636) and Walkerville Dental (about 567). Wyandotte Dental Centre reached the top three most often, at three of nine searches.

This is a crowded field of established practices, the kind of area where a new clinic would be up against long-standing reputations from day one.

#4. Walker Road and Devonshire East

The area along Walker Road, south of Tecumseh Road, toward the airport produced:

5 different #1 practices
13 different top-three practices
only about 16 practices inside the search window

But it's dominated. Dental Health Centre Windsor (about 116 reviews) reached the top three at six of nine searches, the strongest local hold of any practice in our Windsor areas. Windsor Family Dentistry and Skyview Dental each reached it at four.

That's an entrenched market: fewer competitors, but the same few keep winning.

#5. South Windsor: Sandwich West Parkway

The area around Sandwich West Parkway, Huron Church Road and Malden Road produced:

6 different #1 practices
11 different top-three practices
only about 6 practices inside the search window

With so few practices nearby, visibility here comes from practices a few kilometres away. Lasalle Dental (about 126 reviews) reached the top three at five of nine searches, and Sandwich West Dental Centre at four. Coscarella Family Dentistry and Roseland Family Dental, both with 600+ reviews, also compete here from further east.

#6. LaSalle

The area around Front Road and Malden Road in LaSalle produced:

3 different #1 practices
10 different top-three practices
24 different top-10 practices

It's the most concentrated market we profiled. Lasalle Dental reached the top three at seven of nine searches, and Sandwich West Dental Centre and LaSalle Family Dentistry at five each.

For a new practice, LaSalle looks open on paper. In practice, three incumbents hold almost every top spot.

Two kinds of "hard" in Windsor

Central Windsor is hard the way Toronto is hard: many practices, close together, and big names in the mix.

Walker Road, South Windsor and LaSalle are hard in a different way: fewer practices, but one or two incumbents winning across a wide area. Those markets don't need dozens of competitors to be difficult. They need only one practice that Google already trusts.

What this means if you already own a practice in Windsor

The ceiling is higher here. In Toronto markets, even the strongest practices topped out at a few kilometres. In Windsor, established practices appeared in the top 10 across half the city. If your practice is visible only near your office, that's not the natural limit in Windsor. It's a gap.

But so is the risk. The same dynamic means a strong competitor across town can show up in your neighbourhood. In Windsor, your competitive set isn't just the clinics on your street.

Know which kind of area you're in. In central Windsor, you're trading places with many practices. Around Walker Road, South Windsor and LaSalle, you're likely up against one or two incumbents that hold most of the top spots.

What I'd focus on as a Windsor dentist

Google says local results are driven by relevance, distance and prominence. Windsor's data suggests prominence carries unusual weight here.

1. Prominence. Reviews, links, mentions and an established website. The practices with the widest reach in Windsor were also among the most-reviewed: Madison, Coscarella, Eastside and Walkerville all have 500+ reviews.

2. Relevance. Make it unmistakable what you do, with service pages and Business Profile services for emergency dentistry, implants, Invisalign, children's dentistry, CDCP and sedation. This study measured one broad keyword; specific searches can look very different.

3. Your Business Profile. Keep categories, services, hours and booking options complete and accurate.

4. Track the map, not the rank. A geo-grid scan of your own practice shows where you win, where you disappear and which practices replace you, including ones from across the city.

What if you're thinking about opening a practice in Windsor?

Competitive doesn't mean unattractive, and quiet doesn't mean easy.

Central Windsor has the most competition. But Windsor's data shows something we didn't see in Toronto: in less crowded areas, a single trusted practice can hold the top spots across several kilometres. Opening there means competing directly with that incumbent, not with "no one".

The upside is real too. In a market where Google is willing to send patients 2 to 3 km to reach a strong practice, a new clinic that builds its reputation well can eventually earn a much larger footprint than it could in Toronto.

Before committing to a location, I'd want to know:

Which practices actually appear in Google results across my realistic catchment, including ones from across the city?
How established are they, in reviews, ratings and years in business?
Is the area crowded (many clinics trading places) or held by one or two incumbents?
How much patient demand is there, and is the area growing?
What can my practice offer that the established clinics don't?

More on the methodology

We excluded 50 of 169 grid points: those in Michigan or on the Michigan side of the Detroit River (identified by the location of their nearest practices, and by results dominated by Michigan dentists), plus points on the river and Lake St. Clair. The remaining 119 Canadian search locations cover Windsor and parts of LaSalle and Tecumseh.

Areas were ranked by unique top-three practices, then unique top-10 practices, using the same method as our Edmonton, Mississauga and Etobicoke studies. We profiled geographically distinct windows made up entirely of Canadian search points.

Review counts were collected for 70 practices: every practice that reached the top three in the six areas profiled, plus the city-wide leaders. They're a snapshot from October 9, 2026, and were not used to rank the areas.

What this study does not tell us

which practices provide the best clinical care
where a dentist should definitely open a practice
whether reviews cause higher rankings
whether a competitive area is oversaturated
how profitable any practice is
whether the same results appear for every dental search

Rankings also move from one search to the next, so any single practice could rank differently on another scan. This study is designed to show market-level patterns, not a fixed ranking for any one clinic. Area names describe the search area around each window, not official boundaries.

Key findings from the 2026 Windsor dental market study

North Media analyzed 3,380 Google Maps results for "dentist" across a 13 × 13 grid with 1-mile spacing, centred on Dougall Avenue, on October 9, 2026. 119 Canadian search locations were analyzed.
Only 37 different practices held the #1 position, and five practices held half of all #1 positions.
Skyview Dental ranked #1 at 17 locations, more than any practice in our Mississauga or Etobicoke studies.
Coscarella Family Dentistry appeared in the top 10 at 57% of locations, and Madison Dental at 54%, up to about 15 km from its office.
The nearest practice ranked #1 at only 21% of locations, and the median #1 result was 2.28 km away, versus 0.62 km in Etobicoke.
Central Windsor (Ouellette, Howard and Dougall) was the most competitive area: 20 different practices filled 27 top-three positions.
Detroit practices took none of the #1 positions at Canadian search locations.

Frequently asked questions

What is the most competitive area in Windsor for dentists?

In North Media's October 2026 Google Maps data, Central Windsor, around Ouellette, Howard and Dougall Avenues and Tecumseh Road, showed the highest competition. Across nine nearby searches, 20 different practices filled the 27 top-three positions, and about 35 dental practices are located in the area.

How is the Windsor dental market different from Toronto?

It's far more concentrated. Using the same grid, a different practice ranked #1 at 82% of Etobicoke locations but only 31% of Windsor locations. Windsor's leading practices also reach much further: up to 57% of the city, versus at most 39% in Etobicoke and 16% in Mississauga.

Do Detroit dentists show up in Windsor Google searches?

Rarely. At Canadian search locations, Michigan practices held none of the #1 positions and under 1% of top-three positions, all at points along the river.

Does the closest dentist rank first on Google Maps in Windsor?

Usually not. The nearest practice ranked #1 at only 21% of locations. The median #1 result was 2.28 km from the searcher.

Is it easier to open a dental practice in Windsor than in Toronto?

Not necessarily. There's less crowding, but many areas are held by one or two established practices that win across several kilometres. The upside is that a well-built practice can eventually earn a much larger search footprint than it could in Toronto.

Want to see what your practice looks like on the map?

If you own a dental practice in Windsor, LaSalle or Tecumseh, we can map your Google visibility the same way: where you rank, where you disappear, who replaces you and where the biggest opportunities are.

Research conducted by North Media using local Google Maps geo-grid data collected October 9, 2026. Search term: "dentist". Grid: 13 × 13, 1-mile spacing, 169 locations (119 analyzed), 20 results per location, 3,380 observations. Review counts are a snapshot from October 9, 2026.